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Today, children have poorer eating habits and spend less time doing physical exercise. This situation is causing great concern about the increasing childhood obesity and sedentary lifestyle, mainly in developed countries. The way in which the smallest have changed their way of playing and having fun helps either, because they increasingly spend more hours in front of computer screens, television or mobile devices, instead of doing activities that require them to move.

According to the international toy manufacturer Lil ‘Monkey, which recently launched the Activity Center Lil’ Monkey by Chicos, a toy that combines sport and Augmented Reality, «this situation is everyone’s responsibility and the toy industry must be involved, trying to offer games that encourage children about the need to be active». «That is really important, in this society where the practice of sports has been reduced to physical education that is studied in schools, and which has forgotten to educate children on the benefits of moderate exercise and practice outdoor activities, although this is the only way for they to be healthy adults in the future » he adds.

According to the inventor of Activity Center Lil ‘Monkey by Chicos, Ido Klein, «the toy industry has changed considerably in recent years. Companies have had to innovate to adapt to the importance that new technologies are gaining in our daily lives. They had to cope with the demands for invent fun games and also educational and which help children to acquire skills such as language learning, their creativity and mental agility… etc.

All these requirements can be combined seamlessly with the outdoor activity, indeed for Ido Klein «the future of the demands of children and parents on child leisure, is in the fusion of modern technology, video games, etc. with the advantages of practice of physical activity, that provides significant health benefits such as: the best vision development, protection of the immune system, muscle development, balance… etc. «This will benefit all, because join games to exercise is a great way to stop child sedentary, and most importantly, stay active while they having fun.

But education in technology is also now a necessity and, in this sense, it is an advantage to have progress to have wireless devices that can be used anywhere. According to the creator of Lil ‘Monkey, the toy sector can not be left behind and have to take advantage of technological innovations and the world of mobile applications.

Para más información:

Recursos de Mercado – Gabinete de Prensa de Lil’ Monkey by Chicos
Tlf: 91 547 08 04