Press Release
16h September 2011

A research from «Savlon» and «Play England» reveals that unlike their parents, today’s children are no longer spending their time playing outdoors.

Many of parent’s fondest childhood memories are of playing outside, however, outdoor activities that for parents were part of growing up seem to be in danger of disappearing among new generations.

This trend does not only exist in Spain, but is still widespread in developed countries. Thus, in England, Play England organization conducted with Savlon a research focused on the playing habits of British children, surveying both parents and sons. Research has revealed an important fact: a reported 60% of parents wish their children could play outside in natural places more than they do nowadays.

Moreover, the research reveals that it is a myth that children prefer indoor based play activities such as computer games, with the majority actually preferring to play outside: playing at a beach or river (88%), playing in a park (79%) riding a bike (77%) and playing ball games (76%) are overwhelmingly more popular with children than playing computer games.

It is important to overcome the barriers to outdoor play by addressing parents’ safety concerns, providing them solutions both fun and safe for parents and children, so they can have the opportunity to play in the fresh air enjoying together the nature and the environment around them.

Smart-Trike, the company that designes stylish convertible tricycles that grow with the child as their Recliner 4-in-1 and Zoo 3-in-1 models, offer a perfect solution to this worrying phenomenon.

These multifunctional trikes (suitable from 6&10 months and up to 36 months) accompany the child throughout each development stage, providing safety and full parent control of the tricycle with the detachable steering handle, at early stages. While parent strolls with their baby outside, the child learns about his surroundings and is visually and motoricaly stimulated. Later on while the child has grown and become more independent, he pedals by himself, encouraging sportsmanship and being active. Goes without saying, that this mutual activity outside contributes to the «parent-child» bonding and enables parents to get some sport activity too!

Outdoors activity is an experience that gives great things to the little ones, being essential not only for their health, well-being and happiness now but also for their future development in order to build their personality and social skills!

Smart-Trike tricycles are available in Juguettos, Eurekakids, Bebecar and Juguetes Pastor stores with a MSRP (Manufacturer’s Suggested Retail Price) that ranges from 129.00 € to 159.00 €, depending on model.

Acerca de Smart-Trike:

Smart-Trike™ es la marca líder del mundo de vehículos de tres ruedas para el bebé y es conocida como la compañía que ha creado toda una nueva categoría en el sector: triciclos diseñados para bebés a partir de los 6 y 10 meses. Hasta entonces, los vehículos de tres ruedas se habían fabricado sólo para niños pequeños que podían pedalear por sí mismos. Los triciclos Smart Trike incorporan dirección asistida y mango desmontable que permite un control completo del vehículo por parte de los padres durante las primeras etapas. La singularidad de los productos Smart-Trike es el hecho de que crecen con el niño, de modo que comprando un solo producto obtienes realmente 3 ó 4 productos en uno, pudiendo ser utilizados durante varios años. Smart Trike es la empresa con el mayor número de premios en el ámbito del triciclo del bebé. Para más información, visite www.smart-trike.com.

 

Para más información:

Recursos de Mercado – Gabinete de Prensa Smart-Trike España
Tel.: 91 547 08 04
E-mail: